Content Design

The Weather Network

Role: Video & News Optimization

Platforms: Android, iOS, Desktop, TV/streaming FAST apps

Tools: JW Player, Canva, Google Analytics

Cross-platform Content Strategy

  • Tracking real-time metrics through Google Analytics and JW Player inform content strategy ranging from headline copy and thumbnail image design to curation and placement.

  • Content optimization across various playlists and articles on mobile application and YouTube.